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Reputation management drives results.
Your online reputation can make or break your business. In today's digital world, what people see about you online directly impacts your bottom line - from customer trust and sales to talent acquisition and growth potential.
By taking control of your online presence, you'll build a stronger brand that attracts more customers, retains top talent, and drives sustainable growth.
Why your business' online reputation matters.
Your potential customers are searching online before they ever walk through your door. Studies show an overwhelming 94% of consumers hit Google to research businesses before making any purchasing decisions.
This makes your online reputation - everything from review sites and social media chatter to news coverage and online mentions - your most powerful business asset or liability.
Your digital presence tells the story of who you are as a business, what values you stand for, and how well you serve your community. Think of it as your business's digital storefront - it's often the first impression people get of your brand, and it's available 24/7 for anyone to see.
When someone searches for your business, the results can either open or close doors. Strong ratings on review sites, glowing customer testimonials, and positive media coverage can give you a decisive edge over competitors, driving new customers straight to your door.
However, negative content can silently erode trust and drive potential customers away before you ever get the chance to earn their business. That's why actively managing your online presence isn't just about maintaining appearances - it's about protecting and growing your business in an increasingly digital marketplace.
Factors harming your business' online reputation.
Your brand's story is being written every day - not by you, but by countless voices across the digital landscape. From glowing testimonials to critical comments, every online mention shapes how potential customers view your business.
Success in today's market comes from the positive conversations happening around your brand - the five-star reviews, enthusiastic social media posts, and favorable media coverage that build trust with potential customers.
But this carefully cultivated reputation can be vulnerable to damage from multiple directions:
- Unfavorable news coverage that lingers in search results
- Harsh reviews that potential customers see first on Google and review platforms
- Damaging visuals that appear when people search your brand
- Critical conversations spreading across social networks
Remember: in the digital age, reputation isn't just about what you say about yourself - it's about the collective voice of everyone talking about you online. One negative story or review can overshadow years of positive work, making proactive reputation management essential for protecting your business's future.
What is online reputation management?
Online reputation management is about taking control of how your business appears online. It helps you build brand awareness, shapes how customers think about you before they buy, and fixes reputation problems when they come up.
While ORM works with your marketing strategy, it focuses specifically on managing and improving what people see when they look up your business online.
Our reputation management strategy follows a proven, methodical approach. Here's what makes it work:
- First, we thoroughly analyze your current online presence to understand where you stand
- Next, we build your digital foundation through creation of web properties, including websites, blogs and social media profiles
- Then, we create and publish targeted content - from news articles and press releases to blog posts and social updates
- We actively promote this content to reach your target audience
- Finally, we continuously monitor your online presence to protect your reputation and report on progress
This isn't about quick fixes - it's about using real data to get real results. That's why we offer different services to match what your business actually needs. Whether you're trying to build a strong reputation from scratch or need to fix some damage, we create a plan that works for your specific situation.
Our goal is simple: to build you a positive online reputation that helps customers trust your business and keep coming back. We look at your goals, figure out what you need, and put together a plan to make it happen.